I personally like the way it is set up, in the three categories, but I think we should work out some actual challenges before making this go live.
For looting, something like this:
Levels 15-20: Earn $15,000 within a week. (X amount of days)
Levels 25-30: Earn $30,000 within a week. (X amount of days)
Levels 35-40: Earn $50,000 within a week. (X amount of days)
Possibly have 5%-10% donated to the clan.
Leveling:
Levels 15-20: Gain one (1) - two (2) levels in one week
Levels 25-30: Gain 50,000 (?) experience in one week.
Levels 35-40: Gain 100,000 (?) experience in one week.
PvP:
Levels 15-20: Kill three players in one week. (X amount of days)
Levels 25-30: Kill five players in one week. (X amount of days)
Levels 35-40: Kill seven players in one week. (X amount of days)
Stuff like that. Not insanely hard, and very much within the realm of possibility. Also, maybe a 2/3 law could be worked up allowing potential members to join if they complete two of the three tasks. Some people, like me, just aren't strong in PvP. Others may be better in PvP and Grinding than in looting, and so forth.